Hearing about the benefits of Brain Balance Achievement Center ownership directly from our current franchisees is one of the best ways to learn about our business, and if it might be right for your family! This month, we’re introducing Rebecca Jackson, owner of three centers – one in Cary, NC, one in Midlothian/Richmond, VA and one in Chapel Hill, NC. We are proud to support Rebecca and her team as they continue to grow!
Q. What’s the best advice another owner or Brain Balance staffer ever gave you?
A. The best resource available to us for promoting our centers is really a combination of three key pieces: community awareness, our on-line presence and our television commercials. We have been open now for 6 years in Cary, NC. When we first opened NO ONE had ever heard of Brain Balance. We felt like every family coming in the door was highly skeptical. Years later, so many of the people walking through our doors personally know someone who has done the program. Parents are walking into the center so much more relaxed and open, hoping to see the changes in their child they have heard about in their friends’ kids. The community awareness provides CREDIBILITY and CONFIDENCE to the television ads. We hear all the time from families how they kept seeing the TV commercials over and over, and felt they were speaking directly to them, so they finally decided to act. It keeps us in front of the parent, so that day they are struggling we are front and center in their minds of what to do to help their child. The single biggest factor that has impacted our growth in past years was the additional of TV commercials to our monthly advertising budget. The TV commercials wouldn’t be effective however, without a strong Internet presence. When positive reviews are the first things to pop up when “Googling” Brain Balance, it is so much easier to book those assessments!
Q. As a Brain Balance owner, what is the best resource available to you for promoting your business?
A: Looking ahead to our opportunity for growth, I am just plainly excited! The quality of our materials to educate the community about our program is excellent, and continues to evolve. I love the focus corporate currently has on building community confidence in our program, as people are inherently skeptical of things with which they are not familiar. Our program works: The results are consistently excellent — that is never the challenge in running a center. The challenge is in getting people in the door. Building a community presence and awareness will work towards continuing to reduce skepticism, giving us a greater opportunity to help more kids.
Q. How does your background in chiropractic care fit within the Brain Balance program? Would you recommend to other DCs that they consider Brain Balance?
A. Having the chiropractic background helps you have a better understanding of how and why the program works. I would recommend to other DCs to consider Brain Balance, but they need to understand that the business is not considered medical. We are considered supplemental education. With that being said, you have to take the medical talk out and talk on a parental level. The doctor also needs to know that the system that is in place works and it does not need to be changed.
Q. When you look ahead to 2016 and beyond, how do you feel about your opportunity for growth?
A: We have seen first hand the change in community awareness on a regional, state and national level. Having two centers in one market and a third in a different market, all opening at different times, we have watched the ripple effect happen. There is noticeable change within a year, but really the three-year mark for us was where the conversations really started to change on a global level in the center. With the advent of television commercials and more frequent use of radio ads we feel this process is really starting to speed up. Each child that does the program has friends and family surrounding them that hear about the success of the program. When we worked with thousands families last year, think of the reach that happened in that one year alone!
Q. Do you feel understanding and awareness of Brain Balance is growing in your market? Region? Nationally?
A. The best advice I have been given regarding running a center would be to remember that at the end of the day it is MY BUSINESS. The corporate office provides us with an incredible toolkit and guidance on how to run the center, but at the end of the day the work you put into it is what you will get out of it. A successful center takes more than just having the toolkit: it takes implementing it. To manage and oversee a role, I first need to know how to do it myself. So take the tools given to you and immerse yourself, then go make it happen!
Q. What is your #1 tip for other owners?
A: My best tip for other owners would be something my husband has said: “Do what you do best and hire out the rest.” In other words, while I am great with people interaction, I stink at accounting. I hired an accountant so that I can focus on my natural strengths!