Training & Support
When you own a Brain Balance, you’ll be in business for yourself, not by yourself. Here’s a look at our comprehensive training and support.
One of the biggest benefits of joining a successful franchise system is the training and support you can rely on throughout the life of your franchise. While some education franchises may require teaching certificates or specialized experience, that’s not the case with Brain Balance. We have franchisees from a variety of backgrounds, and even those with business acumen benefit from our broad support systems.
We offer support for all of your business needs, from site selection and build-out to marketing and sales prospecting. You’ll receive sustained coaching, marketing and sales support throughout the life of your franchise business.
Our online training platform is Brain Balance University, or BBU. BBU includes webinars, training modules for the different roles at a Brain Balance Achievement Center, and much more. Our franchise support department regularly schedules national and regional conference calls, meetings and seminars, and you can call or email us anytime for advice and guidance.
Training and education
Brain Balance continually looks for ways to introduce new programs, products and services to increase your opportunity to serve a wider customer-base, and we offer training with each new opportunity. Since each child enrolled in Brain Balance undergoes a comprehensive assessment laid out by our proprietary software, customized programs based on the results are tailored specifically to the child’s unique needs and set realistic expectations for goals and outcomes.
Every customized program includes sensory motor exercises, behavioral and academic activity as well as a nutrition program. The program is structured to help establish proper brain and body function with the goal of reducing or eliminating unwanted symptoms and behaviors, and improving the child’s ability to learn not just academically, but socially and emotionally.
Assessments are documented, along with results, and presented in a format that is easy for parents to understand.
Webinars and supplemental training videos will guide you and your staff on operational protocol. In addition, franchisees can consult with their Franchise Support Manager throughout the term of their franchise agreement.
Some of the training and support structures we have in place include:
- Biweekly corporate newsletters
- On-demand franchise support
- Webinars through BBU
- Customer Relationship Management system
- Operations, Program and Marketing committees
- Technology Council
- Franchise Advisory Council
- Curriculum Council
- Designated vendor partners on everything from signage to therapeutic-grade essential oils
Marketing and ad support
Brain Balance is not like typical education franchises. Our Achievement Centers are a place where parents can bring their children who are struggling to overcome a variety of challenges, from behavioral and emotional to academic and social issues. Our unique personalized program combines physical and sensory exercises with academic skill training and healthy nutrition to address the underlying issues negatively impacting a child.
It’s a unique position that requires a unique marketing approach. We’ve worked hard over the past decade to establish a strong national brand. We’ll help you leverage the work that’s already been done to develop a comprehensive local marketing program. We offer:
- Professionally produced radio and TV commercials
- Email and direct marketing support and assets
- National website
- Local microsites and blogs
- Content marketing (videos, etc.) and social media
- Professional search engine, broadcast and social media marketing services through preferred partners
We provide you with Customer Relationship Management (CRM) tools and coaching to ensure you have the sales support you need to grow your franchise.
We offer sales support including communication strategies that generate leads as well as customer and list management.